Future Growth of Global Oral Care Market

The global oral care market
is projected to reach USD 53.97 billion by 2022 from USD 43.31 billion
in 2017, at a CAGR of 4.5%. Factors such as the growing awareness
regarding oral hygiene, rising incidence of dental caries and other
periodontal diseases, and technological advancements in oral care
products are the key drivers of this market.

In this report, the
market is segmented on the basis of product, distribution channel, and
region. On the basis of product, the global oral care market is
segmented into toothpaste, toothbrushes and accessories,
mouthwashes/rinses, denture products, dental accessories/ancillaries,
and dental prosthesis cleaning solutions. The toothbrushes and
accessories segment is expected to register the highest CAGR during the
forecast period. Growing innovation in toothbrushes and rising adoption
of technologically advanced toothbrushes are fueling the growth of this
segment.

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Market Dynamics

Drivers

Growing awareness on oral hygiene
Technological advancements in oral care products
Rising incidence of dental caries and other periodontal diseases

Restraints

Competitive pricing pressure faced by prominent players

Opportunities

Untapped emerging markets
Increasing online purchase of oral care products

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High dependence on retail stores

Technological innovation in oral care products drives the growth of the oral care market.

Product
innovation has enabled the development of technologically advanced and
easy-to-use oral care products such as electrical toothbrushes and
vibrators. Players such as The Procter & Gamble Company (US) and
Koninklijke Philips N.V. (Netherlands) are increasingly focusing on
innovation in the market. These players are focusing on the development
of application-based toothbrushes and smart electric toothbrushes, which
are connected to a smartphone with the Bluetooth technology. Recently,
some major players launched interactive toothbrushes equipped with
position detection and motion sensor technologies. These toothbrushes
screen the oral cavity to provide a real-time guidance for brushing and
maintaining oral health. The development of such innovative products
enables users to track oral care habits and improve oral health. Owing
to these advantages, end users are willing to spend more on advanced
products; this, in turn, is expected to drive the growth of the market
in the coming years.

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Based
on distribution channel, the market is segmented into consumer stores,
retail pharmacies, online distribution, and dental dispensaries. The
online distribution segment is expected to grow at the highest rate
during the forecast period. The significant growth in e-commerce sectors
owing to the expanding number of internet users is a key growth driver
for the online distribution segment.

Geographically, the oral
care market in the Asia-Pacific (APAC) region is expected to register
the highest CAGR during the forecast period. Growth in this regional
segment is largely driven by the large population, rising incidence of
dental caries, increasing awareness of dental hygiene, and rising
disposable incomes in emerging countries in this region.