News
NASCAR's New Deal with Coors May Eliminate Bud Shootout
NASCAR is determining what to do with the annual Bud Shootout now that Coors Beer is the new official beer of the league. The announcement was made Tuesday that Coors would be the official beer of NASCAR.
The Shootout, a season-opening, non-points event between the previous year's pole winners at Daytona International Speedway, will be run in 2008 under the Budweiser name.
It is now up to the International Speedway Corporation to determine whether to continue the event or do it with the Coors name.
NASCAR's five-year, $20 million deal with Coors Brewing Company gives Coors Light exclusive rights to NASCAR logos in advertising, packaging and promotions, as well as the right to brand the Pole Award.
Budweiser has been NASCAR's official beer since 1998. It has been a fixture on the hood of Dale Earnhardt Jr.'s car since he started the circuit in 1999 with Dale Earnhardt Inc.
Earnhardt announced earlier in the year that he is leaving DEI and the Anheuser-Busch company after this season.
NASCAR continues to search for a sponsor for its second-tier series, the Cup Series, which has been sponsored by the Anheuser-Busch product Busch since 1984.
For more sports news, please check http://news.finditt.com/NewsList.aspx?cat=6&wcat=5
More News
NBA Finals 2019 Schedule Start This Thursday Toronto Raptors Hosting Defending Champions Golden State Warriors
NBA Finals 2019 Schedule Start This Thursday Toronto Raptors Hosting Defending Champions Golden State Warriors
Released On: 5/28/2019
Views: 2464
Fight of the Century: Mayweather vs. Pacquiao will shatter boxing records
Released On: 4/27/2015
Views: 7785
How will Day 2 of the NCAA Tournament wrap up? Here are the picks and previews of the days last four games.
Released On: 3/20/2015
Views: 6046
NCAA Tournament Picks, Oklahoma, Iowa, Duke and Oregon will move on to the Round of 32
Released On: 3/20/2015
Views: 4651
Friday's Picks for Day 2 of the NCAA Tournament March Madness
Released On: 3/20/2015
Views: 4661
The Second Half of Thursday's NCAA Games had everything you could want in March Madness
Released On: 3/20/2015
Views: 5325
Upsets, Buzzer Beaters, Dunks, Alley Oops...March Madness is here!
Released On: 3/19/2015
Views: 3918
A Monday Night in Lambeau Replicates the story of the Atlanta Falcons Season
Released On: 12/9/2014
Views: 5263
LeBron James Expresses His Views on Eric Garner with "I Can't Breathe" Shirt During Warm-ups
Released On: 12/9/2014
Views: 5511
The College Football Playoff Is Set. Did the Committee Get It Right?
Released On: 12/8/2014
Views: 5468
The College Football Playoff Teams Is Close to Being Final With The Release of New Poll
Released On: 12/3/2014
Views: 4255
Buffalo Bills Fans Circle the Wagons for Former Player Darryl Talley
Released On: 12/2/2014
Views: 4923
Monday Night Football Recap: AFC East Showdown Between Jets and Dolphins
Released On: 12/2/2014
Views: 5416
Ray Rice Wins Appeal of Indefinite Suspension, Adrian Peterson Will Soon Learn Fate
Released On: 12/1/2014
Views: 5195
Australian Cricketer Phillip Hughes Suffers Tragic Death After Being Struck By Bouncer
Released On: 12/1/2014
Views: 5122
