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Sports Marketer Files Lawsuit Against Reggie Bush and Family

Atlanta, GA 10/31/2007 10:00:04 PM

Reggie Bush and his parents are being sued by a sports marketer that seeks to recoup nearly $300,000 in cash and gifts they allegedly accepted from him during Bush's sophomore and junior seasons at the University of Southern California (USC).

The suit filed by Lloyd Lake on Tuesday in Superior Court claims Bush and his family received $291,600 in cash, living arrangements and other benefits between November 2004 and January 2006.

The suit comes nearly two years after allegations first surfaced and has prompted the NCAA and Pac-10 to launch their own investigation.

Lake and partner Michael Michaels have said they provided money to Bush's family as well as a home for which his family had failed to pay more than $50,000 in rent. The conflict was made public after Bush, now a New Orleans Saints running back, signed with another sports agent.

Bush, the Heisman Trophy winner as a junior in 2005, is in his second season with the Saints. He has said repeatedly that neither he nor his family did anything wrong in dealings with Michaels and Lake.

Michaels reached a settlement with Bush and his family last April.

If Bush is found to have received improper benefits, Southern Cal could be forced to forfeit games. The school could face other sanctions if it's proven that coaches knew or should have known about the alleged benefits.

Also, if Bush is found to have broken NCAA rules during his Heisman-winning season, the award could be revoked.

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