Food pathogen testing has been witnessing an increasing trend on a global level due to the rising incidences of foodborne disease outbreaks, globalization of food trade, consumer awareness, implementation of food safety regulations, and advancement in modern testing technology. The market in North America has been growing consistently due to many foodborne disease outbreaks in the region, owing to salmonella and campylobacter occurrence. The market has been witnessing dynamic growth due to increasing concerns about food contamination, spoilage, and foodborne illnesses. The market has been experiencing growth driven by increasing consumer awareness of food safety and media influence related to food safety issues.
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