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Ten Important Green Business Tips
Presently, there is no universal standard for what makes a Green business. In fact, there is a growing cacophony of niche groups trying to install their own version of a Green business certification regardless of the obvious misrepresentation. City sponsored Green committees are now promoting Green programs that seem like good ideas but lack the scale for this challenge. The Internet is filling up with Green business certification websites. Corporations are launching Green programs that are patched together by ad hoc committees. And, we hear of Green programs promoted by TV, radio, and a variety of commercial Green initiatives.
There are plenty of Green business seminars, a bevy of Green business books, and tons of articles filling our newspapers and magazines. Yet, what is missing? There is a need for a national, cohesive and comprehensive Green business model that will literally transcend all the rabble of good Green ideas. Green business, in case you might have missed the difference, is not the same as building a Green building or buying someone’s Green product. A Green business is how any business operates, and whether the business owns the building is not critical.
What are the ten best ideas for a Green business? This will not be your average regurgitation of all-too-familiar Green ideas. Rather, I feel that it is important to look beyond the superficial elements and talk about what should really matter, as any business hopes to install a Green program in its operation.
First, the Green business program must be holistic. The present venue of Green programs are unfortunately niched into segments that are worthy but not a complete program. Even sustainability programs lack the full view, since sustainability is primarily about how we manage our resources. Other areas of health, pollution, and conservation are outside of a pure sustainable model.
Second, the Green business program must be nationally advanced. Frankly, as meritorious as local programs are, the diversity of Green applications cannot work well in a national market. The importance of a broad-based program that carries the same standard nationally is the only way to build a Green business certification that holds up when questioned.
Third, the Green Business program must have an achievement scale. The Green Business League has a 100 point system for achievement. While points can be acquired in a variety of ways, there is an infinite combination of Green Practices that allow any kind of business to participate in the program.
Fourth, the Green Business certification must be audited. Without some validation of the Green Practices, the system is wide open to all kinds of abuse and misrepresentation. Website certifications are notorious for selling their certifications without any true audit of performance.
Fifth, the Green business should be strenuous. We find that Greenwashing is a near universal practice in the market right now, and standards must be more than superficial or even artificial.
Sixth, Green business certification must be progressive. No one should think that a one-time fix is a forever solution. It is not enough make an effort today and forget about the challenge for the other 364 days in the year. Worse yet, there are businesses that ignore the fact that this is a subject that must be visited no less than once a year.
Seventh, installing a Green business program should not be an amateur effort. The sheer size and scope of a true Green project is larger than a volunteer or single employee can master. One of the realizations is that the planning for a Green business requires training like that found in the GBL Green Officer Training.
Eighth, Going Green need not be a negative investment. Good planning for nearly any company has numerous benefits beyond the public relations or marketing value. The Return on Investment can make Greening a business more profitable because the company is more efficient and has less waste.
Ninth, avoid the Easy Green programs that promise a Green certification that is too easy. This invites abuse, which means that your company will be linked to companies that have little to no Green value. This is a serious issue that deserves a serious response that is not found in the Easy Green programs.
Tenth, a Green business should make it a priority to buy goods and services from other Green businesses. When asking your consumers to buy Green, there is an ethical obligation to bring similar requirements to the purchasing department.
These ten principles provide the starting point for the kind of Green Certification that should be sought for your company. The real work lies in the adoption of Green Practices. In the Green Business League system, every installed Green Practice has a point value. Once validated via an audit by a Certified Green Consultant, the integrity of the process can be respected and honorably promoted to the public. Anything less hurts the environmental cause, in that token efforts can be misrepresented as a serious Green effort.
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