The perceived benefits gained from Greenwashing can be marginal compared to the near certain expectation that there will be a backlash for a public charade. History will certainly look back on these days of "Easy Green" tactics, and badly judge those who thought to cheat the system with fake certifications.
The reputation of a business is an asset that can be helped or hindered by such decisions as associations and certifications. The public puts trust into a company’s representations, but there is an attendant risk in choices made by the company.
Early on, the lack of standards and information allowed poor compliance standards to flourish. All a company needed to do was to go to any of the Internet Green certification websites and pay a fee to be immediately awarded a Green certification. This is called “Easy Green” and is just another form of greenwashing. Of course, these website use a series of self-assessment forms intended to add a sense of actual compliance.
Green certifications offered by attractively-contrived websites are still another form of greenwashing. Like putting a pig in a dress, buying a certification from a website is a contradiction in terms. While it is possible to purchase a membership online, buying a certification online is quite another thing.
Certification implies that there has been a review of the project and a standard of compliance met. Memberships can be like a pool pass allowing anyone with the proper fee to enter. The purposeful confusion of the two concepts demonstrates yet another indication of the deceit of these Green certification programs.
When the risks of these phony certifications are eventually played out, their value is troubling. The reputation of a company is theoretically helped by the posting of a clandestine certification logo. Companies understand risk and try to minimize it wherever possible. Posting a green washed logo is certainly a marketing risk to avoid.
The Green Business League stands as the only Green business certification worthy of consideration for very obvious reasons. First of all, the Green Business League uses a national standard that can be respected. Secondly, every Green certification is accomplished by a live audit. Thirdly, the Green Business League has an EARNED program for certification requiring a level of verified performance.
In fact, the expectation is that this software will reach more than 100,000 businesses across America. With about 350 consultants, the next stage of development is obvious. There is a need to establish agencies across the country to serve the b ...
Released On: 1/18/2011
Views: 4762
Those that know how to make business happen are some of the sharpest people on earth. When others see trash, they see treasure. When others are selling, they are buying. The ability to see the opportunity is what will catch the eye of the new ...
Released On: 12/20/2010
Views: 4852
A new system for Green business development will premier on January 1st, 2011. This is one of those quantum leaps that will change whole communities and make a big difference in our level of environmental commitment.
Released On: 12/20/2010
Views: 4191
El programa de La Liga de Negocios Verde estamos orgullosos de anunciar y celebrar una abertura magnifica en Suramérica con una visita en Lima, Perú. Lorena Muro está certificada como Consultante de La Liga de Negocios Verde y es del Perú.
Released On: 9/30/2010
Views: 5199
Green Business League is offering it highly-acclaimed Green consultant training in Tampa and Dallas. For those with a strong desire to change the face of their community, this is one of those rare opportunities to become the Green leadership in ...
Released On: 9/29/2010
Views: 4291
The Green Business League will be visiting the beautiful country of Peru to develop governmental and business partnership to program Green business practices. Central and South America is an important part of the international efforts of the Gre ...
Released On: 9/29/2010
Views: 3776
Buying your Green certification online sounds easy enough, but the question is where this falls into the area of deceptive practices since your customers tend to trust that your certification is legitimate? Avoid the backlash of Greenwashing by ...
Released On: 8/5/2010
Views: 3574
An invitation-only event will be held on Jan 14-15, 2010 in Miami for those with the skills to build a chapter of The Sustainable Forum
Released On: 8/4/2010
Views: 4407
South Africa is a progressive nation that is ready to apply Green standards and bring Green to business.
Released On: 7/15/2010
Views: 2808
Outside air is only part of the problem, we spend more time in bad air quality facilities, and it lasts a lifetime.
Released On: 7/2/2010
Views: 2284
Simple ideas that save water, save costs, and fit into the basic steps needed for any Green company.
Released On: 7/1/2010
Views: 4081
The fact is that it will not be long until every Green business will have a sustainability officer.
Released On: 6/28/2010
Views: 4699
Is paying $50 or $500 for a Green certification a really bad idea for your company? The answer should change the way to see Green!
Released On: 6/23/2010
Views: 3775
Businesses pay attention to spending trends, but customers also need to understand Green Certifications.
Released On: 6/16/2010
Views: 4045
Greg Seymour brings years of environmental experience to his native land. Green businesses will find a tremendous partner in Green certification efforts.
Released On: 6/15/2010
Views: 3824
Released On: 6/12/2010
Views: 4251
Released On: 6/7/2010
Views: 5490
We are passing through the Wild West of Green and will eventually emerge in a time when Green means something.
Released On: 5/27/2010
Views: 3640