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From Wall Street to Green Street

Stock Broker Becomes Green Consultant

New York City: 3/9/2010 10:42:35 PM
No one denies that there is a need for businesses to "Go Green," but how can a business earn a Green business certification and avoid claims of greenwashing?  A league of Green experts is now helping businesses earn their Green certification.  Is the profit-minded business world ready to get honest about making the Green transition?

Every unmet need in this world creates a vacuum that can be an opportunity for the astute entrepreneur.  As a formerly successful stock broker, Michele Moran never thought that downsizing would shake the world that she knew, but she found herself in an all-too-common real life crisis concerning what to do after Wall Street.

Her decision was to direct her energies toward Green Street as a Certified Green Consultant.  Believing that the next phase of business was the growing need for serious environmental compliance, she invested in her community.  Her decision did not carry a large benefit package, but the ability to help businesses implement a well-thought sustainability program that would also improve any business operation.

Businesses are gradually learning that "Goring Green" is not token effort.  Pending regulations and market trends strongly point to the need to create a serious plan to transition to Green Practices.  Validation of the environmental progress is provided by a point system advanced by the Green Business League.  Instead of hacking at the Green concept with piecemeal efforts, businesses who assemble a Green program can earn the prestigious GBL Green Business Certification.

New York City is in a unique place as a leader of business in the world and a city in its own environmental crisis.  No economy can long continue to ignorantly pursue profits and ignore the most basic needs of the community around it.  Like throwing trash out of the window for years, there comes a day when it will fester and destroy the careless host.  Business should never begrudge the need to improve the foundations that protects its ability to survive.

Michele Moran is one of more than 300 Certified Green Consultants who actively assist businesses develop a sustainable plan and discover that Going Green can actually improve the profits and reputation of a business.  The process starts with a free Green assessment that credits all the Green Practices already in place and maps out the necessary steps to earn an authentic Green business certification. 

Green certified businesses discover that the public relations value of this certification is tremendous.  The unexpected surprise for many businesses is the cost savings realized by installing a Green program.  Green consultants are actually the efficiency experts of twenty years ago.  Apart from the marketing value, the internal savings delivered by a well-planning Green transition can beef up the bottom line for nearly any business.

Michele operates M and M Green Solutions (http://mandmgreensolutions.com) in the New York City area.  Businesses wishing to earn a reputable Green business certification are encouraged to contact her office and request a free Green assessment.  For a limited time, Green Business League offers the ability to create a media campaign for businesses that earn their Green certification.

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