Green certification is evidence that a company has stepped up to its community obligations and taken a leadership role in changing the tide of environmental threat. Businesses across America and the world are anxious to not only Go Green, but to capture the growing market of Green consumers. This two-sided opportunity is the reason that a new word was invented to explain an abuse of commercializing the Green value of a company that is more brag than fact. "Greenwashing" is what TerraChoice describes as "Green Fibbing" amongst other similar deceptive tactics.
A free white paper is now available that explains the ways in which companies are attempting to deceive the buying public through misleading certifications. This white paper is wonderfully informative, and will certain prevent the flow of badly spent money going toward misleading Green Certifications.
Deceptive tactics are not only short-sighted, but they open the door to public embarrassment later on. We all know that the truth will eventually come out. For those who have acted in an honorable manner, the truth is welcomed. For those that have taken the short-cuts, gamed the system, or subtly lied to the public; the truth is punishing.
To get the facts out about the controversies brewing with the sudden popularity over Green business certifications, this white paper addresses the issues that others want kept quiet. American businesses are watching as a new Green certification pops up each and every week, and each one claims to be the national measure of Green compliance.
We have to wonder at the dichotomy of a world crisis at our doorstep, and the willingness of businesses to cheat the system, misrepresent the fact, and profit from the anxiety that our world is in serious trouble. Greenwashing is a sin. It is a sin that unfortunately punishes everyone with higher costs, fewer resources, and a troublesome future. Free Report now available.
In fact, the expectation is that this software will reach more than 100,000 businesses across America. With about 350 consultants, the next stage of development is obvious. There is a need to establish agencies across the country to serve the b ...
Released On: 1/18/2011
Views: 4763
Those that know how to make business happen are some of the sharpest people on earth. When others see trash, they see treasure. When others are selling, they are buying. The ability to see the opportunity is what will catch the eye of the new ...
Released On: 12/20/2010
Views: 4853
A new system for Green business development will premier on January 1st, 2011. This is one of those quantum leaps that will change whole communities and make a big difference in our level of environmental commitment.
Released On: 12/20/2010
Views: 4193
El programa de La Liga de Negocios Verde estamos orgullosos de anunciar y celebrar una abertura magnifica en Suramérica con una visita en Lima, Perú. Lorena Muro está certificada como Consultante de La Liga de Negocios Verde y es del Perú.
Released On: 9/30/2010
Views: 5200
Green Business League is offering it highly-acclaimed Green consultant training in Tampa and Dallas. For those with a strong desire to change the face of their community, this is one of those rare opportunities to become the Green leadership in ...
Released On: 9/29/2010
Views: 4292
The Green Business League will be visiting the beautiful country of Peru to develop governmental and business partnership to program Green business practices. Central and South America is an important part of the international efforts of the Gre ...
Released On: 9/29/2010
Views: 3777
Buying your Green certification online sounds easy enough, but the question is where this falls into the area of deceptive practices since your customers tend to trust that your certification is legitimate? Avoid the backlash of Greenwashing by ...
Released On: 8/5/2010
Views: 3574
An invitation-only event will be held on Jan 14-15, 2010 in Miami for those with the skills to build a chapter of The Sustainable Forum
Released On: 8/4/2010
Views: 4408
South Africa is a progressive nation that is ready to apply Green standards and bring Green to business.
Released On: 7/15/2010
Views: 2809
Outside air is only part of the problem, we spend more time in bad air quality facilities, and it lasts a lifetime.
Released On: 7/2/2010
Views: 2284
Simple ideas that save water, save costs, and fit into the basic steps needed for any Green company.
Released On: 7/1/2010
Views: 4082
The fact is that it will not be long until every Green business will have a sustainability officer.
Released On: 6/28/2010
Views: 4700
Is paying $50 or $500 for a Green certification a really bad idea for your company? The answer should change the way to see Green!
Released On: 6/23/2010
Views: 3776
Businesses pay attention to spending trends, but customers also need to understand Green Certifications.
Released On: 6/16/2010
Views: 4046
Greg Seymour brings years of environmental experience to his native land. Green businesses will find a tremendous partner in Green certification efforts.
Released On: 6/15/2010
Views: 3824
Released On: 6/12/2010
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Released On: 6/7/2010
Views: 5490
We are passing through the Wild West of Green and will eventually emerge in a time when Green means something.
Released On: 5/27/2010
Views: 3641