News
The Value of Green Certifications
A Review of What really Counts in Green Certification
As Green business certifications proliferate, there are great concerns that Green certification may be in a race to the bottom. Instead of mark of distinction, many Green certifications are carefully designed Green hoaxes allowing less-than-Green businesses to pretend to be Green compliant. Green certification should not be doled out with the same qualifications of a software download. or a membership at Netflicks. After decades of public shaming for poor environmental stewardship, you would think that corporate America would be ready to do more than "Pretend Green" as our resources dwindle.
Certification standards serve a purpose. They are meant to assure the public that the service or product has been independently reviewed and that the public may trust in the quality of the offering is worthy of acceptance. Quality is assured, and public confidence is engendered.
Unfortunately, the rise of Green business certifications has not improved the environmental issue, but serves to confuse the businesses certified and the public thinking that Green certification is as represented.
There is one common factor in nearly all weak Green certifications. They rely upon “Voluntary Compliance” in the form of “self assessments” sometimes mistakenly called “audits.” These programs have accurately been called “Easy Green” programs because the compliance standards are horribly low and the various certifications have no consistent match with other vaunted Green certifications. This begs the question as to the real value of a Green business certification.
Contrasting the Easy Green offering is the fact that mankind teeters on the precipice of worldwide nightmare scenarios. No one needs to be an alarmist, but the alarms are beginning to sound at many levels. With these ugly visions of a neglected tomorrow, we simply cannot lower our standards out of convenience. The blowback for weak Green certifications seems obvious. Corporate Social Responsibility (CSR) cannot be accomplished through token efforts that do little more than 'encourage Green practices" with online projects.
A person can get a ring from Cracker Jack box or buy from a jewelry store. Both are rings, but which one conveys a lifetime of love? This is a comparable illustration to the various Green certification programs that can be accessed through the Internet and local ad hoc groups. Making the right decision now affects your company and our future!
The Green Business League has prepared a free report addressing Green certifications that is a must read for anyone thinking about pursuing a Green business certification. A Green certification directly impacts the reputation of a company. It seems certain that voluntary certifications will be populated with careless businesses willing to short-circuit the system to capture Green-minded customers that trust in the promises made by a certification.
More News
Green Consulting Breakthrough Announced
In fact, the expectation is that this software will reach more than 100,000 businesses across America. With about 350 consultants, the next stage of development is obvious. There is a need to establish agencies across the country to serve the b ...
Released On: 1/18/2011
Views: 4763
Green Entrepreneurs Find New Challenge
Those that know how to make business happen are some of the sharpest people on earth. When others see trash, they see treasure. When others are selling, they are buying. The ability to see the opportunity is what will catch the eye of the new ...
Released On: 12/20/2010
Views: 4853
Green Business Needs Less Talk and More Action
A new system for Green business development will premier on January 1st, 2011. This is one of those quantum leaps that will change whole communities and make a big difference in our level of environmental commitment.
Released On: 12/20/2010
Views: 4193
La Liga de Negocios Verdes Visita Lima, Peru
El programa de La Liga de Negocios Verde estamos orgullosos de anunciar y celebrar una abertura magnifica en Suramérica con una visita en Lima, Perú. Lorena Muro está certificada como Consultante de La Liga de Negocios Verde y es del Perú.
Released On: 9/30/2010
Views: 5200
Greentreprenuer Training in Tampa FL
Green Business League is offering it highly-acclaimed Green consultant training in Tampa and Dallas. For those with a strong desire to change the face of their community, this is one of those rare opportunities to become the Green leadership in ...
Released On: 9/29/2010
Views: 4292
Green Business League In South America
The Green Business League will be visiting the beautiful country of Peru to develop governmental and business partnership to program Green business practices. Central and South America is an important part of the international efforts of the Gre ...
Released On: 9/29/2010
Views: 3777
Warning about Green Certifications
Buying your Green certification online sounds easy enough, but the question is where this falls into the area of deceptive practices since your customers tend to trust that your certification is legitimate? Avoid the backlash of Greenwashing by ...
Released On: 8/5/2010
Views: 3574
The Next Big, Green Thing
An invitation-only event will be held on Jan 14-15, 2010 in Miami for those with the skills to build a chapter of The Sustainable Forum
Released On: 8/4/2010
Views: 4408
Greening South Africa with Green Business League
South Africa is a progressive nation that is ready to apply Green standards and bring Green to business.
Released On: 7/15/2010
Views: 2809
As the Ozone Layer Heals, Green Business gets a Headache
Outside air is only part of the problem, we spend more time in bad air quality facilities, and it lasts a lifetime.
Released On: 7/2/2010
Views: 2284
How Green is your Bathroom
Simple ideas that save water, save costs, and fit into the basic steps needed for any Green company.
Released On: 7/1/2010
Views: 4082
Train Your Own Sustainability Officer
The fact is that it will not be long until every Green business will have a sustainability officer.
Released On: 6/28/2010
Views: 4700
Could Your Green Certification be Worth-Less?
Is paying $50 or $500 for a Green certification a really bad idea for your company? The answer should change the way to see Green!
Released On: 6/23/2010
Views: 3776
Voting with Green Dollars
Businesses pay attention to spending trends, but customers also need to understand Green Certifications.
Released On: 6/16/2010
Views: 4046
Green Business League Brings Green Certification to South Africa
Greg Seymour brings years of environmental experience to his native land. Green businesses will find a tremendous partner in Green certification efforts.
Released On: 6/15/2010
Views: 3824
Marlyand Appraisal Firms Earns Green Certification
Released On: 6/12/2010
Views: 4252
The Risks of Greenwashing.
Released On: 6/7/2010
Views: 5490
The Sure Cure for Greenwashing
We are passing through the Wild West of Green and will eventually emerge in a time when Green means something.
Released On: 5/27/2010
Views: 3641
