Imaging Hardware Market Declines, Leaving Select Growth Opportunities

The printing hardware market continues to trend downward, led by inkjet shipment decline. However, patches of growth and opportunity are identified, leaving select growth opportunities for the strategically aligned.  

Positive trends are expected in laser hardware shipments through 2019. Monochrome shipments are forecasted to increase by 2.1 percent compound annual growth rate (CAGR) globally. Likewise, color laser shipments are expected to grow by 3.7 percent CAGR. Upward trends are predominantly associated with multi-function printer (MFP) growth, as monochrome single-function printer shipments show consistent decline.  

Despite growth in laser shipments, overall global revenue for monochrome and color segments is forecasted to decline by 0.6 percent CAGR and 2.6 percent CAGR respectively through 2019. While shipments trends are positive, with steady growth, average selling price is expected to decrease on average across the market. The magnitude of expected price decrease is expected to outweigh increased hardware volumes.  

While laser shipments are positive, overall hardware shipments are shown to decline by .35 percent CAGR. Laser growth is offset by a decrease in inkjet shipments, which account for a majority of volumes, by 2.1 percent. Likewise, total inkjet revenues will decline, due to decreased average selling price.  

Overall hardware revenues are estimated to reach $32.8 billion by 2019, a 1.5 percent decline.  

Though overall trends are overwhelmingly negative, Photizo Group has identified isolated growth opportunities in the market, presenting optimistic opportunity to secure profits in a down market.  

“Monochrome MFPs will be the sweet spot of the laser market going forward. Substantial opportunity to leverage rising demand for this segment in indicated emerging markets will deliver new profits for firms that align their strategy,” states Mike Huster, Photizo Group Practice Director of Hardware.  

Huster goes on to say, “In the Inkjet market, particularly strong growth opportunity in the higher-speed all-in-one segments is expected, as business adoption rates rise. Epson and Hewlett Packard are positioned strongly to capitalize on this business inkjet growth.”  

All supporting data is provided form Photizo Group’s 2015 Imaging 360 Hardware Forecast. To access the complete forecast, and leverage in-depth market data, download the forecast today.

 About Photizo Group  

A leading imaging market intelligence and consulting firm, Photizo Group guides clients facing disruptive change with strategies to transform and thrive through this change with innovative and practical market intelligence, as well as consulting and education services. As a trusted advisor, Photizo provides clients with the visionary guidance they need to successfully navigate the industry.  

To learn more about Photizo Group, visit Photizogroup.com