Alcoholic Drinks 2011 Part 2: Riding the Upsurge and Entering the Eye of the Storm

While top line figures for the vast majority of alcoholic drinks categories are pointing in the direction of a sustained rebound, the global economy still teeters precariously on the brink of renewed crisis. Beer, wine and spirits are all posting gains on the back of emerging markets, at the same time that niche categories are scrambling for gains in the mature Western nations. Meanwhile, RTDs are capitalising on the off-trade’s ascent as market polarisation takes further hold.

Product coverage:  Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine. 

Data coverage:  market sizes (historic and forecasts), company shares, brand shares and distribution data.

This global briefing report offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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