Clothing and footwear retail market in Poland 2012, Market analysis and development forecasts for 2012-2014 surveys the overall market and provides all-inclusive coverage of major segments such as children’s wear, luxury items and lingerie. This sixth edition of PMR’s report offers analysis of trends and other factors driving growth, and forecasts market direction for the next two years.

This document includes information on market size, value and structure, with focus on the major retail chains and core distribution channels. It provides detailed corporate profiles made up of financial data, current number of outlets and strategic plans moving forward, along with size rankings by market segment. Input from representatives of these companies is presented via the results of a special survey conducted to gain a view of the market from professionals at work in the industry.

Direct details on consumer purchasing preferences are furnished by findings of a survey of Polish consumers that covers shopping habits, favourite stores and most sought after brands of clothing and footwear.

The report presents an overview of macroeconomic conditions in Poland and explores how recent events have affected the market, altered consumer habits and induced retailers to revise their strategic planning in an effort to increase revenue and continue to expand their market shares. Extensive trend analysis reveals the strongest market drivers and provides readers with a blueprint of the direction it will take in the years to come. Detailed forecasts project future market values for each of the main segments, progress of the various distribution channels and analysis of the effects of the Polish economy on market growth in the months ahead.

Clothing and footwear retail market in Poland 2012, Market analysis and development forecasts for 2012-2014 is a must-read document for retailers, manufacturers, investors and businesses seeking to enter the Polish marketplace.

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