Service Station Retailing in Sweden 2011

Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Sweden. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.

Features and benefits

• Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
• Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Sweden.
• Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
• Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.

Highlights
The Swedish service station network contracted by 1.8% during 2010. Almost 60% of service stations in Sweden are unmanned and the national network is dominated by OKQ8. The top five players by market share account for 70.9% of the national service station network.

In 2010, total fuel consumption in Sweden decreased by 3.2%. Gasoline consumption has been declining steadily over the years and in 2010, it fell by 6.1%. Conversely, diesel consumption has been growing and increased by 8.5% in 2010. In 2010, gasoline and diesel prices soared by 29.5% and 35.8%, respectively.

Shops are located at 37.9% of the national service station network in Sweden. OKQ8 has the highest number of shops, and accounts for 30.2% of all service stations with a shop in the country. There is a car wash facility at 30% of all service stations in Sweden.

Your key questions answered

• Who are the top five players in the Swedish service station retail market and how many sites, shops, and car washes do they have?
• What is the market share and average fuel throughput per site of the top five players in Sweden?
• How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
• What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?