Verdict Research: Retail Futures provides dynamic, accurate forecasts for the homewares market. Data includes market demand and price pressures - with full explanation of assumptions made - every three months. The sub-sectors forecasted within homewares include textiles & soft furnishings and household hardware & lighting
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Highlights
Homewares will be the only home related sector which returns to growth in 2012, with a growing influence of fashion trends, a greater presence of value operators and low average selling prices making the homewares category an easy way for consumers to update their homes.
The housing market will continue to negatively impact volumes, however as the stamp duty holiday comes to an end in March, there will be a slight upsurge in demand for homewares as first time buyers look to move quickly before the deadline.
As the VAT rate falls out of annual comparisons and the pressures of elevated cotton prices ease, inflation will fall. While some retailers will pass this onto consumers in the form of lower prices, others are likely to absorb the savings in order to recover some of the squeezed margins over the past 12 months.
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