South Africa is the largest insurance market in the African continent, dominating the region with nearly 80% of the total direct premiums in both life and non-life segments. According to the Swiss Re-Sigma ‘World Insurance in 2010’ study, South Africa is among the top 20 emerging insurance markets which indicate promising growth in the next decade. The non-life segment will also grow strongly during the forecast period, which will be driven by the country’s expanding construction and automobile industries, regulatory changes, introduction of new insurance policies and possible increase in the foreign direct investment (FDI) limit for insurance.
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