Energy Foods and Drinks: Global Markets

STUDY GOALS AND OBJECTIVES

This study provides a comprehensive analysis of market for energy drinks and energy foods on a global basis.  Its aim is to provide a range of information, from detailed product analyses within health and wellness subsegments to overall industry trends, in order to quantify and qualify the market for products and services in the energy drink and food market segment.  Individual product types are forecast on a global basis, as are overall segments.  Forecasts and trends are developed from a cross-reference of data points, which have been obtained from proprietary industry sources, company publications, industry benchmarking, and other divergent data sources to arrive at a cogent and coordinated forecast.

REASONS FOR DOING THE STUDY

For companies with an effective strategy, market opportunity awaits.  Importantly, the ability to develop an effective strategy begins with where opportunity exists and ends with how to effectively execute it to capture profit from opportunity.

The energy drink and energy foods market presents the one of the largest of all opportunities in these food and drink subsegments.  This study investigates one of the most important market drivers: the desire felt by most people for a less stressful, more energetic and longer life.  This is true of both the under-thirty generation and the aging generations where life expectancy has improved in the past decade.  These drivers are expected to continue to contribute substantially to market growth through the forecast period.  This report analyzes emerging markets by drink and food segments.  Continued growth is expected in emerging geographies, driven by the growing middle class in emerging countries such as India, China, Brazil and Russia.

This report seeks to address the critically important topics of analyzing a changing market dynamic, emerging players and technologies, strategies for accessing emerging markets, specific health claims, and geographies in order to allocate resources and make effective decisions.

SCOPE OF REPORT

Current and projected product forecasts during the forecast period (2011 to 2016) are discussed.  New product launches will be discussed.  Revenue figures for 2010 are given except where actual results have not been reported, due to the release timing of the report.

The report includes analysis of leading and emerging competitors in the current worldwide energy food and drink market.  Profiles of manufacturers of leading products as well as companies with novel products in development are analyzed to define their specific product strategies employed.  This report also assesses companies poised to introduce products during the forecast period and discusses how these introductions will change the face of the competitive environment.  The competitive environment is examined with a special focus on how new products and technologies are influencing the current consumer population.  Detailed profiles of current market leaders are discussed, as well as companies with innovative products poised to advance within the forecast period.

Products are defined as ready to drink (RTD) products, and other packaging conventions such as powdered sport recovery drinks are explicitly defined in relevant sections of the report.

Within the report, energy drinks as a segment is broken down to include a variety of drink products.  Energy drinks are non-alcoholic soft drinks advertised as boosting physical energy, mental alertness and overall well-being.  They emphasize energy derived not from the calories they contain, but rather through a choice of caffeine, vitamins and herbal supplements the manufacturer has combined.  Energy drinks include products like Red Bull, Monster and RockStar, among others.  Sports drinks are non-alcoholic soft drinks containing electrolytes like sodium, potassium and chloride.  These drinks are used for rehydration of athletes after strenuous events.  Also, they contain a high percentage of sugar, which is intended to restore energy during or after sporting activity or strenuous exercise.  Sports drinks include Gatorade G Series and Powerade, among others.

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