Market Research | Travel and Tourism in Vietnam, Key Trends and Opportunities to 2016

Travel and tourism in Vietnam contributed about 5% to the national GDP in 2011, which indicates a significant increase from the 3.9% it contributed in 2010. Travel and tourism also accounted for 3% of the country’s total employment in 2011. Vietnam’s tourist volume, which includes inbound, domestic and outbound tourists, increased during the review period (2007–2011). The main reasons for this growth include Vietnam’s growing economy, hosting of international fairs and exhibitions, government initiatives to promote the country as an attractive tourist destination, and increasing level of leisure and business travel. In 2011, Vietnam recorded the fourth-fastest inbound tourism growth in the world. The main growth drivers over the forecast period will be the government’s efforts to increase inbound tourism, the country’s improving consumer confidence and the high demand for promotional offers provided by travel and tourism suppliers.

Scope

• This report provides an extensive analysis of the travel and tourism market in Vietnam:
• It details historical values for the Vietnamese travel and tourism industry for 2007–2011, along with forecast figures for 2012–2016
• It provides top-level analysis of the overall travel and tourism market, as well as individual category values for both the 2007–2011 review period and the 2012–2016 forecast period
• The report makes a detailed analysis and projection of tourist spending patterns in Vietnam
• The report profiles the top travel and tourism companies in Vietnam

Key highlights

• Travel and tourism in Vietnam contributed about 5% to the national GDP in 2011, which indicates a significant increase from the 3.9% it contributed in 2010. Travel and tourism also accounted for 3% of the country’s total employment in 2011.
• Vietnam was ranked the fourteenth most attractive destination to develop travel and tourism businesses within the Asia-Pacific region in 2011, according to the Travel and Tourism Competitive Index (TTCI).
• According to the WTO, Vietnam accounted for the fifth-largest number of inbound tourist arrivals among ASEAN countries in 2011. Vietnam also recorded the fourth-fastest inbound tourism growth in the world in the same year.
• Vietnam is expected to be the third-fastest-growing aviation market in the world, following China and the United Arab Emirates. The country is also expected to register the second-fastest growth in domestic passenger volume after China.
• Vietnam is developing into a popular destination for cruise tourism and holds strong potential for future growth.

Reasons to buy

• Take strategic business decisions using top-level historic and forecast market data related to the Vietnamese travel and tourism industry and each sector within it
• Understand the demand and supply-side dynamics within the Vietnamese travel and tourism industry, along with key market trends and growth opportunities
• Assess the competitive landscape in the travel and tourism market in Vietnam and formulate effective market-entry strategies
• Identify the growth opportunities and industry dynamics within the Vietnamese tourism industry’s key categories, including transportation, accommodation and travel intermediaries