2011 UK Consumer Trends in the Chilled & Deli Foods Market

This report provides the results for the Chilled & Deli Foods market in the UK from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?

Marketers in the Chilled & Deli Foods market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Chilled & Deli Foods market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

Low consumer confidence in the UK has affected consumption of most CPG products, including Chilled & Deli Foods. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Chilled & Deli Foods are not considered essential items and therefore consumption patterns have been comparatively affected. However, the improving economy may tempt back consumers who reduced their consumption while times were tough. This makes it essential to know where the pockets of growth may be and the trends which shape its consumption patterns.

What are the key drivers behind recent market changes?

Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.