Eating and drinking patterns in Australia continue to evolve in line with consumers' changing needs and priorities. Moreover, these priorities fluctuate depending on the time of day and consumption occasion. Accordingly, this report captures 'a day in the life' of an Australian consumer, and identifies the key issues that define each consumption occasion and ultimately influence product choice.
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Highlights
For the average Australian in 2011, 37% of all eating and drinking occasions were snacks. While main meal consumption will decline or plateau over the next few years, snack consumption in the morning, afternoon and evening is forecast to increase significantly as consumers seek meal solutions that better adapt to their hectic lifestyles.
Reflecting the shift to a 'clockless day', the late-night snacking opportunity is a lucrative one, with Australians spending a total of $7.6 billion on evening snacks in 2011. The occasion is most popular among younger consumers, with Australians aged 18-24 consuming an evening snack around four times a week.
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