The Future of Retailing in Denmark to 2016 - Market Research Report

The report provides detailed quantitative analysis of past and future trends, crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of retail trade overall and to know which channels are showing growth for which products in the coming years. It aims to capture the shift to new channels depending on the country, the effects of recession, shifting consumer behaviour; thereby providing timely, highly comparable analysis of the retail markets. Data sets are provided for 2006 through to 2016, with actuals being provided for 2011. All initial market sizing and analysis is conducted in local currency in order to ensure local trends are reflected in the data before conversion into other currencies.

Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumers’ behaviour have affected retail sector for different product categories and channels.

This report provides detailed data on the size and development of retail sales of individual product types through specific retail channels and formats in Denmark. It provides a detailed and comprehensive quantitative analysis of the trends affecting market development through both historic and forecast data.

Key Features and Benefits
Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories and Luxury Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Detailed channel coverage is provided, covering 17 products, across four channel groups that include: General Retailers, Specialist Retailers, Value Retailers, and Online Retailers.

Forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category and channel dynamics, and thereby quickly and easily identify the key areas in which they want to compete in the future.

Key Highlights
Hypermarkets, supermarkets, and hard-discounters continue to dominate among the channels, contributing nearly one-third of the total retail sales.

The online channel is expected to contribute a mid-single digit share in the total retail sales.

Buy your copy of this report @ http://www.reportsnreports.com/reports/158516-the-future-of-retailing-in-denmark-to-2016.html