The report is based around individual retailers and provides a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
Features and benefits
Highlights
Asda has achieved a well-rounded score, with ease of accessibility driving footfall and satisfying shoppers. Increasing the scope of age groups it targets instore and online and the trends available in footwear would help Asda to broaden its appeal further
Schuh's combination of private label and branded footwear has resonated well with shoppers throughout the recession, providing them with a choice of styles and brands across a clear price architecture, allowing shoppers to trade up or down
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