Over the next 5 years, branded pharmaceutical manufacturers face a period of intense generic competition as numerous branded blockbusters face patent expiry. Consequently, having a clear idea about how to maximize portfolio sales and defend against generic competitors is one of the most critical considerations when considering lifecycle management (LCM) strategies.
Features and benefits
Developmental lifecycle management can boost revenues both in the mid and late stages of a drug’s lifecycle and are a preferred option so long as the likelihood of their success is high, depending on product characteristics and market environment.
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