Download The Findit App

Share Your Posts On These Major Social Networks

Instatag Your Posts to Instagram Facebook + Twitter

News

Global Marketing Process Optimization Solutions Market

dallas 6/21/2012 5:07:24 PM

This research covers the global marketing process optimization solutions market. Frost & Sullivan defines the MPOS market as a value chain of product suites that offer marketing departments the ability to execute marketing functions including: planning, creation of print and digital marketing collateral, campaign and workflow management, benchmarking, marketing automation, analytics, and social media integration. Growth by region is forecasted, and demand analysis by industry vertical is provided. An analysis of the competitive structure including vendors' market shares is performed, and detailed profiles of the key vendors are outlined. The base year is 2010 with forecasts through 2017.



Table of Contents

Executive Summary
Market Overview 1-1
Introduction 1-1
Competitive Analysis 1-2
Market Research Findings 1-3
Opportunities and Forecasts 1-3
Conclusions 1-4

Analysis of the Global Marketing Process Optimization Solutions Market
Overviews and Definitions 2-5
Market Overview 2-5
Market Evolution 2-7
Market Engineering Measurements Analysis 2-8
Analysis of Growth Drivers and Market Restraints' 2-11
Market Drivers 2-11
Solution Configuration Flexibility Aids in Meeting the Unique Needs of End-users 2-11
Growing Departmental and Workflow Collaboration Drive the Need for MPOS 2-12
Increasing Efforts in Maintaining Global Brand Unity Spurs Market Interest 2-12
Reallocation of Marketing Budgets Creates Headway for MPOS 2-13
Evolving Media Consumption Habits Prompt MPOS Adoption 2-13
Competitive Requirements Place Emphasis on Market Reporting and Analytics Functionality 2-13
Market Restraints 2-14
Customers Still Lack Processes for Marketing Process Optimization Solution Deployment 2-14
Awareness of MPOS Remains Limited amongst Key Decision Makers 2-15
Economic Turmoil Diverts Revenue from the MPOS Market 2-15
Difficulty in Measuring ROI Hinders Solution Sales 2-15
Broad End-user Demands Require Constant Innovation and Expansion of Solution Offerings 2-16
Dissatisfaction with Previous Technology Investments Slows Buy-in Decisions 2-16
Market Forecasts and Trend Analysis 2-16
Revenue Forecasts for the Global Marketing Process Optimization Solutions Market 2-16
Global Demand Analysis 2-22
Market and Technology Trends 2-25
Technology Trends 2-25
Pricing Trends 2-26
Competitive Analysis of the Marketing Process Optimization Solutions Market 2-28
Competitive Structure Analysis 2-28
Number of Competitors in the Market 2-29
Key End User Groups 2-29
Types and Tiers of Competition 2-30
Distribution Structure 2-30
Key Competitive Factors 2-30
Market Share Analysis 2-31
Market Leader 2-32
Challenger 2-33
Contenders 2-33
Emerging/Receding Participants 2-33
Niche Participants 2-34
Others 2-34
Frost & Sullivan Hot Company Watchlist 2-34
BrandMaker 2-35
Product Analysis 2-36
The Bottom Line 2-38

List of Figures

Analysis of the Global Marketing Process Optimization Solutions Market
2-1 Marketing Process Optimization Solutions Market:
Market Drivers Ranked in Order of Impact (Global), 2011-2017 2-11
2-2 Marketing Process Optimization Solutions Market:
Market Restraints Ranked in Order of Impact (Global), 2011-2017 2-14
2-3 Marketing Process Optimization Solutions Market:
Revenue Forecast (Global), 2009-2017 2-17
2-4 Marketing Process Optimization Solutions Market:
Unit Shipment Forecast (Global), 2009-2017 2-18
2-5 Marketing Process Optimization Solutions Market:
Revenue Forecast by Geographic Region (Global), 2009-2017 2-20
2-6 Marketing Process Optimization Solutions Market:
Revenue Forecast by Deployment Option (Global), 2009-2017 2-22
2-7 On-Premise Marketing Process Optimization Solutions Market:
Pricing Forecast (Global), 2009-2017 2-26
2-8 Marketing Process Optimization Solutions Market:
Competitive Structure (Global), 2010 2-28
2-9 Marketing Process Optimization Solutions Market:
Market Share Trends of Major Market Participants (Global), 2010 2-31
2-10 Marketing Process Optimization Solutions Market:
Database of Key Industry Participants by Product Type (Global), 2010 2-36

List of Charts

Analysis of the Global Marketing Process Optimization Solutions Market
2.1 Marketing Process Optimization Solutions Market:
The Digital Media Value Chain (Global), 2010 2-5
2.2 Marketing Process Optimization Solutions Market:
Product Lifecycle Stage (Global), 2010 2-8
2.3 Marketing Process Optimization Solutions Market:
Market Engineering Measurements (Global), 2010 2-9
2.4 Marketing Process Optimization Solutions Market:
Revenue Forecast (Global), 2009-2017 2-17
2.5 Marketing Process Optimization Solutions Market:
Unit Shipment Forecast (Global), 2009-2017 2-18
2.6 Marketing Process Optimization Solutions Market:
Revenue Forecast by Geographic Region (Global), 2009-2017 2-20
2.7 Marketing Process Optimization Solutions Market:
Revenue Forecast by Deployment Option (Global), 2009-2017 2-23
2.8 Marketing Process Optimization Solutions Market:
Percent of Revenue by End-user Vertical (Global), 2010 2-24
2.9 On-Premise Marketing Process Optimization Solutions Market:
Pricing Forecast (Global), 2009-2017 2-27
2.10 Marketing Process Optimization Solutions Market:
Competitive Landscape (Global), 2010 2-31
2.11 Marketing Process Optimization Solutions Market:
Market Share Trends of Major Market Participants (Global), 2010 2-32
2.12 Marketing Process Optimization Solutions Market:
The Frost & Sullivan Company Heat Index for BrandMaker (Global), 2010 2-35

More News

Initiating Rare Disease Drug Discovery Projects


Released On: 9/3/2012
Views: 3436

Organic Light Emitting Diodes (OLEDs): Technologies and Global Markets


Released On: 9/3/2012
Views: 3124

2012 China Synthesis Polypeptide Drug Industry Market Research Report


Released On: 8/31/2012
Views: 3858

The Future of Coal Fired Power Generation Technologies


Released On: 8/27/2012
Views: 2958

Global and China Polyurethane Industry Chain Report, 2011-2012


Released On: 8/27/2012
Views: 2139

UK Commercial Property Insurance 2012


Released On: 8/27/2012
Views: 2832

IP Multimedia Subsystem (IMS) Solutions and Market Opportunities


Released On: 8/23/2012
Views: 2993

Personal Accident and Health Insurance in Hong Kong, Key Trends and Opportunities to 2016


Released On: 8/23/2012
Views: 2018

Graphene: Technologies, Applications and Markets: ReportsnReports


Released On: 8/21/2012
Views: 2711

Supraventricular Tachycardia (SVT) Therapeutics - Pipeline Assessment and Market Forecasts to 2019


Released On: 8/16/2012
Views: 3351

2012 Market Research Report on China Reversing Camera System Industry


Released On: 8/16/2012
Views: 1968

2012 Market Research Report on China Child Safety Seat Industry


Released On: 8/16/2012
Views: 4217

ReportsnReports: Agricultural Biotechnology: Emerging Technologies and Global Markets


Released On: 8/14/2012
Views: 2093

Clothing and footwear retail market in Russia 2012


Released On: 8/14/2012
Views: 1913

Clothing and footwear retail market in Poland 2012: ReportsnReports


Released On: 8/14/2012
Views: 1797

Cement market in CIS countries 2012


Released On: 8/13/2012
Views: 2206

Personal Accident and Health Insurance in the Netherlands, Key Trends and Opportunities to 2016


Released On: 8/13/2012
Views: 2097

U.S. Indoor Air Quality Market


Released On: 8/13/2012
Views: 1945

Load More wait