Marketing Tactics of Leading Diagnostic Imaging Companies

For each company, the analysis presents:

• The U.S. and international sales force size in major geographic regions.
• Selling options, including rental plans, leasing and others.
• Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars, product literature, newsletters, etc.
• System service and support.

The companies analyzed in the report: Aloka, Analogic, Esaote, GE, Hitachi, Hologic, Philips, Shimadzu, Siemens, and Toshiba.

Table of Contents

Marketing Tactics of Leading Diagnostic Imaging Companies

1. Aloka

2. Analogic

3. Esaote

4. GE

5. Hitachi

6. Hologic

7. Philips

8. Shimadzu

9. Siemens

10. Toshiba

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