Apparel in Hong Kong, China

Discover the latest market trends and uncover sources of future market growth for the Apparel industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel in Hong Kong, China market research report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth  
• Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

• What is the market size of Apparel in Hong Kong, China?
• What are the major brands in Hong Kong, China?
• How dynamic is the growth of clothing and footwear internet sales?
• What is the performance of women’s clothing vs men’s clothing?
• What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

Sample Analysis

EXECUTIVE SUMMARY

Influx of mainland shoppers

Due to the Individual Travelling Scheme launched by the PRC Government, more and more mainland tourists now visit Hong Kong. They have strong purchasing power and contributed a lot to the apparel market. As such, the apparel market saw positive growth in volume and current value terms in 2011. Value growth increased faster than volume due to the increase in unit prices. The influx of mainland shoppers and the rising per-capita income of Hong Kong people led to the unit price rises.Ageing population extended elderly apparel marketsWith the increasing ageing population in Hong Kong, manufacturers are increasingly introducing their variant for the ageing population, focusing more on functional instead of fashionable. For example, adidas has a new apparel line which is for those aged 50-years-old, or above. It can be expected that other product categories will be affected.

Inflation increased production and operating costs

Majority of apparel production is now in Mainland China, and 2011 saw high inflation, pushing up the production of apparel products. In addition, Hong Kong retailers faced with high increase in rental cost in 2011. With this, many small shops can no longer afford the high rental costs in shopping centres and are forced to wind-up their businesses. As such, now in many shopping centres, most of the shops are chain stores and international brands.

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