Right Now
Brand Licensing Market Poised for Huge Growth Due To
Rising E-Commerce Sales
The brand licensing market allows brands to expand into new
product categories and geographies while maintaining quality control and
protecting brand value. Brand licensing refers to leveraging a brand name to
create licensed merchandise in related or unrelated categories. Popular brands
license their names and logos to manufacturers who pay royalties in exchange
for the right to use the branding on their goods. This helps drive sales
without increasing production costs.
Global Brand
Licensing Market is estimated to be valued at USD 27.65 bn in 2024 and is
expected to reach USD 37.62 bn by 2031, growing at a compound annual growth
rate (CAGR) of 4.5% from 2024 to 2031.
Licensing Market Growth allows these companies to leverage the
recognition of popular brands to expand into new markets without incurring
brand development costs. Licensing established brands also helps products gain
trust and attract new customers easily. The rising influence of celebrity
culture has boosted character and entertainment licensing. Strategic licensing
partnerships help brands and products gain recognition internationally as well.
Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic
Brands Group, Universal Brand Development, Nickelodeon (ViacomCBS), Major
League Baseball, Learfield IMG College, Sanrio focuses on eco-friendly home and
lifestyle products. Byretech Ltd partners with global brands to launch
innovative wearable technology.
contributed to the booming licensed merchandise market. Products ranging from
clothing and accessories to gifts and collectibles featuring popular characters
and personalities are in high demand.
to launch diverse, high-quality licensed products on a large scale.
Technologies like Near Field Communication (NFC) and Augmented Reality (AR) are
being leveraged to enhance user experience with licensed merchandise as well.
More Posts
Report This Post
Please complete the following requested information to flag this post and report abuse, or offensive content. Your report will be reviewed within 24 hours. We will take appropriate action as described in Findit terms of use.
