Skin moisturizers are gentle hydrating lotions or creams
applied to the skin to treat dryness and protect the skin's barrier. They help
retain skin's moisture content by reducing trans-epidermal water loss. Rising
concerns over premature skin aging have boosted the consumption of anti-aging
moisturizers containing hyaluronic acid, vitamins A, C and E. Innovation in
natural and organic products catering to specific skin types is also propelling
the $32 billion global skin moisturizers market. Evolving lifestyles and
increasing pollution levels have amplified the need for daily moisturizing
routines.

Key players operating in the skin moisturizers market include L'Oréal,
Unilever, Beiersdorf, Estée Lauder, Shiseido, Johnson & Johnson, and
Procter & Gamble. These companies offer comprehensive product lines
targeting various consumer segments. L'Oréal’s La Roche-Posay; Neutrogena,
Aveeno and Olay by Johnson & Johnson; Nivea by Beiersdorf; and Olay,
Clinique and Estée Lauder by Estée Lauder are some of the leading brands.
Growing exposure to pollution and UV rays, especially in densely populated
urban regions has bolstered demand for daily-use moisturizers. Technological
advances such as time-release formulations and ingredients like ceramides,
hyaluronic acid and peptides that boost skin's natural moisture levels are
gaining popularity.

Increased spending on premium, natural and organic products: Growing
consumer awareness about product ingredients and their effects has accelerated Skin
Moisturizers Market Demand for natural/organic products free from
parabens, sulfate, etc. This trend is fueling innovations in premium natural
skin care ranges.