Sony Forecast PlayStation 3 Prices to Decrease

Sony Corp. (TYO: 6758, NYSE: SNE), the biggest maker of video-game players, is contemplating on lowering the U.S. price of the newest PlayStation 3 game system. However, after they sell out of the older model that is.

Once the old inventory is gone, gaming officials predict that it will lead to a cut in the price of the $599 model that comes with an 80-gigabyte drive. Sales increased in July after the company introduced the new model and dropped the cost of the older model to $499 from $599.

Sony is simply trying to increase sales of the PlayStation 3, which has pursued Nintendo Co.'s (TYO: 7974, NASDAQ: NTDOY) Wii and Microsoft Corp.'s (NASDAQ: MSFT) Xbox 360 since the game system was introduced this past November. Shortly after the last price cut, U.S. PlayStation 3 sales increased 38 percent in July to 159,000.

This month, Microsoft and Nintendo cut the price of the Wii and Xbox 360 by $50. Total sales were 425, 000 for the Wii and 170,000 for the Xbox 360.

Sony fell 20 cents to $45.91 at 4:02 p.m. in New York Stock Exchange composite trading. They have gained 7.2 percent this year in total.

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