News
Logitech Transforming Brand With Name Change And Product Focus
The Swiss maker of electronic accessories and peripheral devices is about to undergo a sweeping series of changes to both its branding and marketing strategy, and is looking to compete in product categories that extend beyond the PC peripherals that has been the mainstay for the company since its inception in 1981.
As “Lifestyle” products and apps have been taking over the tech marketplace, Logitech recognizes the importance and profitability of transforming their brand to appeal to a mass market of younger technology users. Logitech is expected to change the branding of many of their current and upcoming products to the shortened Logi, incorporating more vibrant colors and new design concepts.
“We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting design at the center of everything we do. Our approach to design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it’s time to bring the brand forward too.”
Logitech will also be developing interactive products to coincide with technology that is simple, useful, and always available at our fingertips.
Alastair Curtis, Chief Design Officer at Logitech states,“Logitech has undergone huge changes, so we’ve created an identity that is an expression of who we are today and who we will be moving forward.”
Contact:
Snoogoo
news@snoogoo.com
1-800-234-3919
1-800-234-3919 FREE
Follow us on Twitter @snoogoo
Friend us on Facebook at www.facebook.com/snoogoo
More News
DSPA-5 Dry Aerosol Sprinkler Technology Offers Unique Way To Reduce Risk To Firefighters While Saving Valuable Property and Retaining Structures
DSPA-5 is a portable, dry aerosol fire extinguisher that can be easily deployed and halts flames without using water or harmful chemicals. This safe, effective tool is gaining popularity throughout the firefighting community.
Released On: 1/5/2016
Views: 4669
China Gets Hit Hard In Stock Market Slide
Released On: 7/28/2015
Views: 3086
The Latest Android Phone Hack Is Worse Than You Think
Released On: 7/27/2015
Views: 4442
NASA Spacecraft Takes Images of Pluto on Historic Flyby
Released On: 7/14/2015
Views: 4539
Logitech Transforming Brand With Name Change And Product Focus
Released On: 7/8/2015
Views: 4691
Horrifying Crash Dampens NASCAR Race
Released On: 7/7/2015
Views: 6217
Map
Snoogoo
Get DirectionsSnoogoo
-
20701 North Scottsdale Rd suite 107-209
Scottsdale, Arizona 85253
USA - 1-800-234-3919
