Dawna Lee Heising, John Cox and Jeremy Yorba covered the 2012 NAMM Show Media Preview Day at the Anaheim Convention Center in Anaheim, CA on Wednesday, January 18, 2012 for Eye on Entertainment. Publicity for the NAMM 2012 Media Preview Day was handled by the Lippin Group, and some of Music’s greatest musicians, showmen and supporters appeared. The 2012 Media Preview Day offered access to the Music App & Gaming Pavilion and previewed the top never-before-seen musical instruments and products chosen from 1,400 that were presented over the course of the four-day show. To see the EOE show edited by Jeremy Yorba, please visit: http://www.youtube.com/watch?v=jX3YGottXtE
Singer-songwriter and producer Brian Wilson received NAMM’s highest honor, the Music for Life Award for his musical impact and contributions over the course of more than 50 years. Joe Lamond, president & CEO of NAMM conducted a stage Q&A with the Beach Boys icon. Guitarist John Mayer demonstrated and announced a new music partnership with a long-time NAMM member company; the last surviving member of The Mamas & The Papas, Michelle Phillips, received a special tribute and will perform; blues rocker and singer-songwriter Kenny Wayne Shepherd performed and introduced a new Guitar World music app.; strong NAMM supporter and gifted bass player, former Arkansas Governor, Mike Huckabee discussed his love of music and the importance of playing music.
Exhibiting companies include Andy Graham Productions, C. F. Martin & Co., Inc., D&H Guitars, Dube, Farmer Musical Instruments, IK Multimedia, Magma Music Molecules Drums Company, Nektar, Numark/Alesis, Ovistrings Music Company Peavey Electronics Corp., PocketStrings, Porter & Davies, RockStar Pyro Taylor Guitars, TC Group Americas, Wi Digital Systems, Yamaha, Z-STIK
About NAMM
Each year NAMM (The National Association of Music Merchants) produces The NAMM Show, which is the largest musical instruments and products trade-only show in North America, with 90,000+ attendees and more than 1,400 exhibitors from over 90 countries. NAMM is the not-for-profit association that unifies, leads and strengthens the $17 billion international musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org or call 800-767-NAMM (6266).
About Eye on Entertainment
"Eye on Entertainment", a division of Eye on Excellence™ Productions, is broadcast weekly on Time Warner Cable, Cox Communications, Comcast and Verizon across the nation. The EOE team covers entertainment events, film festivals, red carpets, award shows, filmmakers, with special emphasis on the Indie film industry. Dawna Lee Heising, EOE executive producer and host, is a member of SAG & AFTRA, has a B.S. and MBA from Pepperdine University and was Ms. World 2008. The EOE team includes Linda Maxwell of Time Warner Cable, producer Jerry Moore, director & cinematographer John Cox, cinematographer & editor Jeremy Yorba, editors Renah Wolzinger, Thomas Pierce, Kyle Fong and Astraes Locke, graphic designer Mark Schrimmer, composers Richard Myles and JMusiz, guest host Stan Goodrich and talent manager Matt Chassin.
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