Reliance Mediaworks to Join Ethyrea Films Franchise

Announces Multi-million Dollar Special Effects Deal for Ethyrea: Code of the Brethren

Ethyrea Films has successfully concluded negotiations and is pleased to announce a nine million dollar visual effects co-production deal with Reliance MediaWorks (RMW).  Reliance Group has been a contributor to blockbusters like Cowboys and Aliens, War Horse and the critically-acclaimed film, Lincoln, Ethyrea Films is excited to add RMW to its roster of talented VFX companies willing to contribute to the effects-driven independent franchise.

“We have commitments from some of the most talented, Oscar-winning effects artists already in place," said Danica Fontaine, President of Ethyrea Films. "Reliance is a welcome addition to an amazing and versatile team, which is currently preparing the necessary breakdowns and bids for the design and pre-visual period scheduled to officially begin late next month."

“Reliance will be the horsepower behind the Veteran expertise of our company, which will be the primary and lead design house on this project,” said Scott Smith, of Creature Arts and Mechanics, “We have a great rapport with the RMW team and feel that this new partnership will be instrumental in cultivating world-class Digital Visuals."

Ethyrea: Code of the Brethren, is the first of five films in the new feature franchise from Ethyrea Films. Produced by Danica Fontaine and Billy Badalato, the $105 million dollar family fantasy franchise will be directed by Vic and Andy Armstrong. “This new partnership will take Ethyrea: Code of the Brethren to a new level. Their creativity coupled with Creature Art’s state-of-the art ensures RMW will be a spectacular addition to a great team” said Billy Badalato, Senior Producer.

Naresh Malik, President of Media & Creative Services for RMW said, “It is indeed an honor for us to be associated with the Team at Ethyrea Films. The combined synergies of our companies' artistic talent will be complementary in nature, thereby creating an enthralling Visual experience for audiences world-wide".

The massive fantasy franchise is set to crew up and complete Development and Pre-Viz late next month. Ethyrea Films will be officially announcing its Production Schedule, Resume Submittal Process and Casting information early next month. 

About Reliance MediaWorks Ltd: 

Reliance MediaWorks Limited is a film and entertainment Services Company and a member of the Reliance Group. Reliance MediaWorks offers end to end integrated services across the entire film and media services value chain to production houses, studios and broadcasters.

The Company has comprehensive presence in Film and Media Services: Motion Picture Processing and DI; Film, Audio Restoration and Image Enhancement; 3D; Digital Mastering; Studios and Equipment rentals; Visual Effects; Animation; Broadcast; TVC Post Production & Feature Film Promotion services with presence across India, USA and UK.

Reliance MediaWorks operates BIG Cinemas, India's largest cinema chain with over 425 Screens spread across India and the United States catered to approximately 55 million customers in the 18 months ended September 30, 2012.  Reliance MediaWorks’ television venture, BIG Synergy, is engaged in the television programming industry.